15 Ways to Create Hotel Video in a cost effective way

15 Ways to Create Hotel Video in a cost effective way!

Having a video posted on your online site is the best way to promote your hospitality business. In the age of digital and mobile marketing, the competition is about which hotels have the best photos and videos in their social networking accounts and heir official webpage. There are now different tools and means to create effective promotional videos that will not hurt the company’s budget.

Few ways to create your hotel video and spend a reasonable amount for expenses…

1. Invest on Equipment
In order to create videos that will impress the audience, you must invest on camera, recorder and other similar devices you will need to capture the facade and beautiful areas of your hotel. The wisest choice is the equipment that will produce high-quality videos.

2. Invest on Manpower
Find people with the capability to capture videos in a very artistic way. Invest on a photo or video team with great artistic skills, sufficient knowledge and appropriate experience in making promotional videos.
3. Brainstorming
Before doing the shoot, deliberate with the whole team about the best areas of the hotel and the other elements that you will include in the video.

4. Add a Personal Touch
Do not leave everything up to the videographer or photographer. Try to add a personal touch to the videos and photos. Make sure the video will reflect the heart of your business. Take part in the shooting and editing of videos and photos and make them unique.

5. 360 degree virtual tours
360 degree virtual tours are the most effective promotional tools in the hotel business. They enable the viewers to look in every direction of the place, as if standing in that very location.

6. Hotel Photography
A picture paints a thousand words, the song says and is especially true when it comes to hospitality businesses. If you have attractive photos that are well-executed, there is no need to explain the features and amenities of your hotel. The photos will speak for themselves.

7. Review and Filter
Review the edited videos over and again until you are finally satisfied with the content. Do not settle for less.

8. Consult before Uploading
Ask ideas and comments about the final video output before uploading it to the internet.

9. Upload to YouTube
After posting your video in your official online site, post it to YouTube to reach a much bigger audience.

10. Upload to social networking sites
These days, social networking sites like Facebook, Twitter and Instagram are very effective marketing venues that different companies use for promotion.

11. Make it viewable in mobile
Your videos must also be compatible to mobile phones.

12. Optimize your video
Include relevant keywords in your posts. Put them in the description, tags and titles.

13. Tap Advocates to Share the Videos
Ask your supporters and everyone within your reach to share the videos of your hotel business; more shares and posts, the larger the pool of viewers.

14. Update the information
Regularly update the information and content of your videos so people will know what\\\’s new in your business.

15. Feedback Mechanism
The ideas and comments of your online viewers are what matter most. Make sure you have a comment box on the video so you will know what people think about it.

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